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3 Tips to help Refocus your Business Strategy

There is a season for everything, and this season of COVID-19 will eventually pass.

So now is the time to refocus and re-prioritize your business strategy.


Check out these quick tips...


Tip 1: Marketing Strategy

  • If you don’t have a website, set up a free landing page to market your services and attract new customers. Check out this link for free resources: https://www.websiteplanet.com/blog/best-really-free-landing-page-builders/

  • Go Virtual. Can some of your services or operational processes be conducted online, i.e. webinars, online training or use of cloud-based applications? You may not be able to conduct business as usual for a while, so this shift in strategy may open a whole new sales funnel.


Tip 2: HR Strategy

  • Have you trained your managers on a consistent approach to communicate to and lead employees during a pandemic?

  • Have you updated your Employee Handbook leave policy and leave request documents to meet COVID-19 Sick Leave and FMLA guidelines?


Tip 3: Operations Strategy

  • Take this time to set goals for the rest of 2020. Update your monthly operating plan & budget to reflect your current reality. Brainstorm innovate ways to increase revenue.

  • This is a critical time to improve communication with your employees and contractors. Provide online training or start company newsletter to keep employees informed and improve their skills.


What else can you add to the list?


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