There is a season for everything, and this season of COVID-19 will eventually pass.
So now is the time to refocus and re-prioritize your business strategy.
Check out these quick tips...
Tip 1: Marketing Strategy
If you don’t have a website, set up a free landing page to market your services and attract new customers. Check out this link for free resources: https://www.websiteplanet.com/blog/best-really-free-landing-page-builders/
Go Virtual. Can some of your services or operational processes be conducted online, i.e. webinars, online training or use of cloud-based applications? You may not be able to conduct business as usual for a while, so this shift in strategy may open a whole new sales funnel.
Tip 2: HR Strategy
Have you trained your managers on a consistent approach to communicate to and lead employees during a pandemic?
Have you updated your Employee Handbook leave policy and leave request documents to meet COVID-19 Sick Leave and FMLA guidelines?
Tip 3: Operations Strategy
Take this time to set goals for the rest of 2020. Update your monthly operating plan & budget to reflect your current reality. Brainstorm innovate ways to increase revenue.
This is a critical time to improve communication with your employees and contractors. Provide online training or start company newsletter to keep employees informed and improve their skills.